I recently presented this topic to my colleagues at the Oakville Networking group, and they found it very informative and helpful, so I thought I would repurpose it and share it with you – not to mention it’s a long overdue blog post for us at Sydcam! Here is Part 1 of a two part series on this topic.

The Customer is King

So what has changed so much in marketing to make it such a different playing field that it has been historically? Simply, the consumer has evolved into a position of power, if not even control by many of the developments in the last 10+ years. The era of the internet has provided consumers with something they never had before – easy access to a plethora of information on virtually every topic under the sun.

From product information to customer feedback and ratings on products and services to direct feedback loops via social media to retailers and manufacturers etc., the consumer has real influence over the marketplace and the products and services offered to them for consumption.

Being “Social” is more than Social Media

Many who read this blog’s title may assume that I was just going to talk strictly about social media and its influence on marketers. Wrong! While social media is an integral part of the many ‘social’ changes affecting society today, it isn’t the only one.

Being social touches on social media but goes much farther. In general, it influences marketers in its ability to enable active engage with your customers, the ability to add value to this relationship on a regular basis, and to broaden the reach of your marketing and communications messages – both on social networking platforms along with other mediums.

Use this engagement to learn more about your customers, and what they need or want from you. Encourage  them to collaborate with you to build better products and services, and to share any ideas and unfulfilled wants they might have.  You’ll build brand awareness, customer loyalty and a whole lot more!

Part 2 of this blog post will follow shortly in February, so stay tuned!

In this video Eric Laffoley of Creative Discovery, shares a testimonial:

I came to this seminar with very little information on social networking — I thought it was something very confusing, and I’ve really have been avoiding it!

After completing the seminar, I understand the concept, I understand the value, and we’ll definitely move in this direction as far as expanding my business, expanding my client base, and ultimately, expanding the level of business I am going to do this year.

Learn more about what you can learn about generating leads and closing more sales! And remember, as a member of my networking circle you can save 15% off tuition — just use the discount code “net15″ in the shopping cart.

Boris Mahovac R.G.D.

Sign up for my next Contacts2Clients Business Seminar

Let's connect:

In this video Cheryl Scoffield of Executive Sales Support, shares a testimonial:

I’m here today at Boris Mahovac’s Contacts 2 Clients, how to use social networking and blogging — awesome! Every time I come to Boris’s event I always learn something I can apply right away in my business to help me drive traffic to my web site. So, it’s awesome, and I’d recommend that you come.

Learn more about what you can learn about generating leads and closing more sales! And remember, as a member of my networking circle you can save 20% off tuition — ask me how.

Boris Mahovac R.G.D.

Sign up for my next Contacts2Clients Business Seminar

Let's connect:

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