If you’ve been in business for 5-10 years, you have a hidden business asset that you may not be utilizing at all: the list of your existing clients. If you’ve been smart to collect their email addresses then it’s time to start using the marketing channel with the highest return on investment: email marketing.

One of the things you have to keep an eye on before you start sending email promotions to your existing contacts is to find a suitable Email Service Provider, because not all ESPs will accept old client lists.

Once you’ve found an ESP, make sure you don’t upload all of your contacts into one big list, but rather, segment your contacts into:

• current clients
• old clients
• trade show contacts
• requests for quote
• frinds

Also, remove all email addresses that beging with info@ sales@ admin@

When sending to a list that’s never been used, you will have alot of expired emails that will bounce, so try sending your 1st promotion only to current clients, then a few days later, go through the lists in the order I listed them above.

Boris Mahovac R.G.D.

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I’d like to thank the following Oakville Networking members for attending my seminar on using business blogging, social media networking and email marketing to generate leads and turn them into clients. Please connect with them to hear their testimonials about my seminar, and to learn about how they could help you grow your own business.

• Margareta Laffoley, independent associate with Max International, who also brought her husband Eric
• Sona Khanna, the lady who brings Splendor and Spice to your home and corporate entertaining
• Cheryl Scoffield, the Follow up Coach who will teach you how to get the most out of your contacts
• Olin Vañek, our eco friendly carpet cleaner

If you were not able to attend this month’s seminar, I will be hosting the next one on April 27, 10am-1pm. Be sure to mark your calendar to attend.

Did you know that 80% of all sales now start as research on the Internet – are you doing your best so that your next ideal client can find you?

Join me and a small group of local business owners for an intensive 3-hour training session in Oakville.

After the seminar you will have learnt the A-B-C of my Contacts 2 Clients™ Integrated Marketing System. The A-B-C doesn’t mean “the basics”, but rather, you will be equipped with the knowledge and systems to:

• Attract Contacts by creating an effective online presence, using your blog site as your home base. I will show you how to create traffic to your site, how to make Google your new best friend, and how to use places like Linkedin, Facebook and Twitter to create followers and leads.
• Build Relationships by following up with your contacts, using automated email marketing messages; engaging in a conversation on social media sites; by unselfishly sharing your expertise and resources with the people who are interested in hearing what you have to say.
• Close More Deals By using email marketing strategies, and simple, but effective online ecommerce systems to sell your knowledge, services and products.

The training event is scheduled for March 23, 10am-1pm. Visit this page to learn more about my live business training event in Oakville today!

See the comments from the last seminar.

At the end of the seminar I will draw one lucky winner of a personal web site design and hosting package worth $110!

As a member of my networking circle you can save 20% by using this promo code in the shopping cart: network20

Boris Mahovac R.G.D.

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Profile

I help small businesses, solo professionals and non-profit organizations create effective email newsletters (or ezines) and email marketing campaigns, from “write” to “send”.

Award-winning author of Contacts2Clients ezine. Subscribe today for tips on effective email marketing strategies at YourEzineCoach.com.

Did you know that email is still king in terms of return on investment? I can teach you how and when to use e-mail newsletters, auto-responders and e-mail promotions to grow your business.

I am a professional service provider with experience in email marketing, advertising, graphic design, web design, web programming, training and coaching.

As a professional speaker I am available to speaking engagements on the topics such as: email marketing, small business marketing, internet marketing, etc.

Specialities

email marketing, ezine marketing, ezine design, ezine production, on line marketing, traffic generation, linking strategies, email etiquette, email best practices, list building techniques, search engine optimization (SEO)

Boris Mahovac R.G.D.

Sign up for my next Contacts2Clients Business Seminar

Let's connect: