Small Business

This year will you be attending business networking and trade show events to showcase your company and prospect for new clients to grow your business?

Traditionally the beginning of the year is the time when small business and big business alike plan for the coming year. My business growth strategies for 2012 include combining online follow up training with mentor coaching.

Is business networking and trade show events in your market your company and prospect for new clients plans?

My goal is to help you turn more of those business card leads into sales. Would you please take a moment to answer a few questions so I better understand where you are today and how I can help you move forward and grow your business into 2012. As a Thank You you can sign up for a free Breakthrough Coaching Session.

Link to Survey surveymonkey.com/s/VDG78R9

As a fellow entrepreneurial business owner, I know it’s essential to put business systems in place to maximize efforts. It’s never easy navigating challenges, but it is so worth it when you see your business grow with less effort.

I love what I do! After receiving so many wonderful emails expressing thanks for the information I share, I know the positive impact my work can have in growing your business.

If you have any questions about any of the information I have shared, please just drop me a line. If I can help you – I will.

PS Make sure you pick up your FREE Business Growth Strategies Report – You Have Worked The Room -Now What?

Business Growth Strategies

Please join us for our first business networking meeting of 2012 -  Friday January 6, 2012.

The networking meeting starts at 8:45am and the venue is e-Spot, 353 Iroquois Shore Road, Suite 200 (above Artisano’s), Oakville, ON L6H 1M3. Your $10 guest cover charge includes coffee and muffins.

Our speaker this week will be Cheryl Scoffield, The Follow Up Specialist and she will be presenting – An Overview of the Business Growth Strategies – one of the episodes from her recent 4 part  Tele Seminar Series – Maximize Your Business Networking And Trade Show ROI

So if you missed the series, or you prefer live presentations, here is your opportunity to see a live business development training presentation during  an Overview of the Business Growth Strategies.

Whatever name you give it – working the room, prospecting, new business development, lead generation –
57% of business say they attend networking and trade show events for 2 reasons;

1. to showcase their company
2. find new prospects to grow their business

You probably already know – attending business networking and trade show events is one of the best way to find new prospects to grow your company.

But if you simply collect business cards and never follow up to connect and turn those leads into sales, then you will fail to turn those leads into sales.

Attend this Overview of the Business Growth Strategies and then plan to attend

GET HELP – Create Your Own System

Follow Up Mentoring Program & Business Development Training
Create Your Own Follow Up Business System In 8 Sessions

Starts January 2012

If you’re looking for complete step by step business growth strategies to grow your existing business, plan to attend this online business development training program where you will learn how to follow up and build the tools you need to have prospects looking forward to hearing from you. Now there is a shift!

This training includes one on one mentoring with Cheryl Scoffield, The Follow Up Specialist, a Scholarship + 2 BONUSES.

Pick up your FREE Business Growth Strategies Report at GrowthPositioningSystem.com.

Looking forward to seeing you this Friday.

Linkedin™, the free online business networking site used by more than 100 million users world wide, is becoming the place to be if you’re looking to grow your business with social media. Chances are you already have an account, but you may not know how to use Linkedin for business to generate leads and grow your business.

I’ve been using Linkedin for business for over 3 years now, and have figured out an easy and effective way to use it to generate about 20% of new business by investing just 10 minutes a day.

Since September 2010 I’ve been hosting a series of hands-on seminars on how to use Linkedin for business, which I call taking Linkedin to the Max! The next session is scheduled for Thursday, November 3, 10am-12:30pm. Start the “new business year” the right way and invest in the social media marketing of your business.

In 2-1/2 hours I will share with you the tips and tricks on how you, too, can use this free online resource to grow your business. Many business owners, just like you, have attended one of the 10 previous sessions of this workshop and recommend it to their connections on Linkedin. Check out their recommendations here.

Many more testimonials can be found on my blog.

It’s a small investment on your part and it’s going to work for you or you get your tuition back, no fuss. (I have yet to receive a refund request…)

Register on line or if you prefer to pay by cheque call 905-844-4247 or toll-free 1-877-ibiz-269 to reserve your seat (reg. bus. hours please)

I hope you can make it,

Boris Mahovac R.G.D.
e-Marketing Coach, Web Developer and Speaker

P.S.
Free bonus educational audio CD is included with your ticket.

Boris Mahovac R.G.D.

Sign up for my next Contacts2Clients Business Seminar

Let's connect:

Sept 19 Oakville

Sign up for the next Set The Stage For Follow Up Training  
Monday, September 19, 2011    6 – 9 pm  in Oakville ON $89.00

Do you attend Business Networking events and jsut end up with a stack of cards?
Business networking without a follow up plan and a business growth strategy is like setting your wallet on fire!

Did You Know?
80% of sales are won on the 5th to 12th contact – yet 48% of all business managers NEVER follow up beyond the 1st contact.

How many sales might you be missing? Attend SEt The Stage For Follow Up Training and discover a strategy to skyrocket your sales into 2012!

…Beat that stat – Learn how to network with the specific intent of following up to add value, rather than simply sell.
This course oulines a straight forward strategy you can use right away to maximize your business networking. You will learn tons of techniques to easily continue conversations and max your subject matter expertise to build relationships and the all important know you, like you, trust you factor so crucial to sales growth.

Then progress to Automate Your Follow Up Process.

Hear what other attendees have to say, then attend the training or have this training come to your office. Call Cheryl Scoffield, Follow Up Specialist today! 866-642-5145

Investors Group, Enterprise Toronto & The Learning Enrichment Foundation have chosen this training for Toronto, Ontario.

Sign up for the next Set The Stage For Follow Up Training   Monday, September 19, 2011    6 – 9 pm  in Oakville ON $89.00

I’m looking forward to meeting you there!

In today’s digital world, where ‘one-to-one’ marketing has been greatly facilitated  by tools such as social networking, many business owners assume that in this highly personalized environment, it’s not a concern if your messaging or positioning is different from one medium, audience or client conversation to the next. Nothing could be further from the truth.

In fact, in such a divergent and complex world, it’s never been more important to have a consistent and integrated marketing strategy for your business. Here’s why:

1)      “It’s all about focus.” – I seem to repeat this statement over and over again when speaking with clients.  Being focused on what your business stands for, how to convey this and where you want to communicate these messages is critical to any business’ marketing strategy. You need to think this through carefully and get it right.

2)      Consistency is King – There is little value and almost no point in saying things one way in the online space and another in your print collateral. If your audience is the same or similar in both mediums, your messaging shouldn’t be very different regardless of which one you’re currently using. Of course, if you’re talking to two different target markets, you’ll need to do this in two different ways.

3)      Reinforce key messages – Products or services that are unique to your business or a cut above your competitors need to be emphasized accordingly. Don’t be afraid to repeat yourself across different mediums, your clients won’t find you boring or repetitive. Instead, this will help to strengthen your positioning (you can always reword your messages a little to make them unique in each channel).

4)      Think holistically and strategically – You always need to think about the ‘big picture’, no matter how deep in the weeds you are. What are your objectives, and how do you plan on achieving them? What could get in your way and prevent you from accomplishing this? Don’t get caught up chasing the latest fad marketing concepts and tactics. Instead, take a step back and look at things from your customer’s perspective – what are they looking for and how can you satisfy this? Plan out your approach as much as possible.

5)      It makes good business sense – An integrated approach to marketing just makes sense. Having that consistency, where messages reinforce each other over multiple mediums can save you a lot of money, and reduce the amount of time it takes to establish and strengthen your brand. At the end of the day, an integrated marketing plan is just a smart business decision!

So if you want to enhance your marketing effort, online or off, be sure to first assess your plans and activities. If you’re currently employing a fully integrated marketing communications strategy for your business, this will come out in spades in terms of the focused, consistent approach you’ve developed.

If you’re in the city you don’t want to miss the Summer’s Biggest Networking Party! 9th Annual.
Join Cheryl Scoffield, Follow Up Specialist -  I have been to many of these events and they are always SUPER!

TICKETS: $25 Early Bird  CLICK HERE  $35 advance/ $45 at door  
Social Media Bar – sponsored by Convurgency

Connect with 500+ business professionals & owners and some of the city’s best-connectors at Toronto’s Biggest Summer Networking Event!  BizNETWORKnews.com’s

9th Anniversary  SUMMER NETWORKING BASH
Wednesday, August 10, 2011,  5-9 pm

The Glass Factory, 99 Sudbury St, Toronto, Ontario, 
(Queen St W & Dufferin)  click here for map 

Exhibitor Tables are available – email for details.
SPONSORED BY: ITEX, Premier Fitness, Convurgency, BNI, BCX, BPW Toronto North, Networking Diva, BOSS, BWNA,Toronto Entrepreneurs Networking, Inspired Connections, POWE, Women Who Excel, First Fridays, Entrepreneur Link, Step Ahead, Take II

Now you have that stack of business cards make sure you follow up!
If you need help starting the conversation, keeping it going and building the know you, like you, trust you factor so you grow your sales attend Set The Stage For Follow Up. Training available in Oakville ON, Toronto ON and at your office.

One of the challenges many entrepreneurs and business people face when they establish a business, set up their LinkedIn profile for the first time, delve into social media on a business level or start networking is creating the proper image that aligns with their business or position.

Business people often find it difficult to get the right person to capture them in a photograph. What they find equally challenging is determining how best to present themselves in their headshot in order to come across in a positive, flattering and professional way.

What can be even more difficult for many is effectively writing a biography that captures in words their experience, skills and education while at the same time striking a balance between being overly boastful or drab to the reader. Many people find it hard to speak about themselves in an overly positive manner, thinking they’ll be perceived as arrogant.

What can be especially difficult for business people is to find professionals that are good at all of the above, and who can also provide a complete, packaged service at an affordable price. Having identified this need, photographer Laurinda Shire, copywriter Ian Turner, and image consultant Janelle Long have teamed up to provide a fabulous and cost-effective package.

The package consists of an in-home image consultation, a professional headshot and a professionally written bio for only $200 +HST. This will take place at the eSpot on Thursday July 21^st from 10am-12pm. Bring a friend and let them take advantage of this great offer too! For more information or to book your appointment, contact Laurinda at 289-242—5547 or laurindashire@hotmail.com.

Let us help you create the right impression – in both words and picture – so that you can impress your clients, colleagues and network and set yourself up for success!