Business Growth Strategies

Please join us for our first business networking meeting of 2012 -  Friday January 6, 2012.

The networking meeting starts at 8:45am and the venue is e-Spot, 353 Iroquois Shore Road, Suite 200 (above Artisano’s), Oakville, ON L6H 1M3. Your $10 guest cover charge includes coffee and muffins.

Our speaker this week will be Cheryl Scoffield, The Follow Up Specialist and she will be presenting – An Overview of the Business Growth Strategies – one of the episodes from her recent 4 part  Tele Seminar Series – Maximize Your Business Networking And Trade Show ROI

So if you missed the series, or you prefer live presentations, here is your opportunity to see a live business development training presentation during  an Overview of the Business Growth Strategies.

Whatever name you give it – working the room, prospecting, new business development, lead generation –
57% of business say they attend networking and trade show events for 2 reasons;

1. to showcase their company
2. find new prospects to grow their business

You probably already know – attending business networking and trade show events is one of the best way to find new prospects to grow your company.

But if you simply collect business cards and never follow up to connect and turn those leads into sales, then you will fail to turn those leads into sales.

Attend this Overview of the Business Growth Strategies and then plan to attend

GET HELP – Create Your Own System

Follow Up Mentoring Program & Business Development Training
Create Your Own Follow Up Business System In 8 Sessions

Starts January 2012

If you’re looking for complete step by step business growth strategies to grow your existing business, plan to attend this online business development training program where you will learn how to follow up and build the tools you need to have prospects looking forward to hearing from you. Now there is a shift!

This training includes one on one mentoring with Cheryl Scoffield, The Follow Up Specialist, a Scholarship + 2 BONUSES.

Pick up your FREE Business Growth Strategies Report at GrowthPositioningSystem.com.

Looking forward to seeing you this Friday.

Imagine showcasing your company to more prospects and turning more leads into sales with the same amount of effort you are using today … or less.

You’re about to discover secrets most business professionals will never know about following up after business networking and tradeshow events and it is stopping them from growing their business.

FREE Tele Seminar series – Maximize Your Business Networking and Trade Show Event ROI

Reveal business growth strategies PERFECT for Sales and Financial Service Professionals and Entrepreneurial Business Owners.

The FINAL call is Tuesday, December 20 – 1:15 PM – 1:45 PM Eastern

December 20 Become A Guide
80% of sales are made on the 5th – 12th contact.
Plan to continue to Follow Up

To be included on this call and have access to the full series first pick up your FREE Business Growth Strategies Report here.

One of the top questions people ask me about mastering prospecting and follow up is,
“How many times can I follow Up before the prospects thinks I am being a pest”

Give me 30 minutes and during these business development training seminars, I’ll show you how to shift gears and use a systematic approach to build the relationship during the critical beginning stage.

To be included on this call and have access to the full series first pick up your FREE Business Growth Strategies Report here.

During this FINAL call of a 4 part FREE tel seminar series I will break down my own step by step system and share with you little known secrets that you can use immediately to skyrocket your sales.

Once you know these secrets you will be able to grow your sales faster with the same amount of energy or less than you’re using today.

Whatever name you give it – working the room, prospecting, new business development, lead generation or marketing – the purpose of attending business networking and trade show events is to showcase your company and find new leads that you can turn into sales.

GET HELP – Create Your Own System

Follow Up Mentoring Program & Business Development Training

Starts January 2012

If you’re starting a new business or looking for business growth strategies to grow your existing business, plan to attend this online business development training program where you will learn how to showcase your company and be in a position to turn more leads into sales.

You probably already know – attending business networking and trade show events is one of the best way to find new prospects to grow your company.

But if you simply collect business cards and never follow up to connect, then you will fail to turn those leads into sales.

I’ve been using Linkedin for business for over 3 years now, and have figured out an easy and effective way to use it to generate about 20% of new business by investing just 10 minutes a day.

Since September 2010 I’ve been hosting a series of hands-on seminars on how to use Linkedin for business, which I call taking Linkedin to the Max! The next session is scheduled for Thursday, November 3, 10am-12:30pm. Start the “new business year” the right way and invest in the social media marketing of your business.

In 2-1/2 hours I will share with you the tips and tricks on how you, too, can use this free online resource to grow your business. Many business owners, just like you, have attended one of the 10 previous sessions of this workshop and recommend it to their connections on Linkedin. Check out their recommendations here.

Many more testimonials can be found on my blog.

It’s a small investment on your part and it’s going to work for you or you get your tuition back, no fuss. (I have yet to receive a refund request…)

Register on line or if you prefer to pay by cheque call 905-844-4247 or toll-free 1-877-ibiz-269 to reserve your seat (reg. bus. hours please)

I hope you can make it,

Boris Mahovac R.G.D.
e-Marketing Coach, Web Developer and Speaker

P.S.
Free bonus educational audio CD is included with your ticket.

Boris Mahovac R.G.D.

Sign up for my next Contacts2Clients Business Seminar

Let's connect:

For those of us looking to grow our businesses or simply retain our current customers, what better occasion than Thanksgiving to express our appreciation for the business that our customers send our way!?  ”Who sends Thanksgiving cards???” you might ask.  Exactly!  Not many, so for those that do, guess what?  The impact with the recipient is HUGE! ”Too early?” you ask.  Not if you’re using a system like SendOutCards!  Design your entire campaign whenever you have time in the next few weeks, and set it to go automatically on, say Sept. 29 or 30th, so that the card is sure to arrive just before the holiday weekend.

To your success!

In fact, in such a divergent and complex world, it’s never been more important to have a consistent and integrated marketing strategy for your business. Here’s why:

1)      “It’s all about focus.” – I seem to repeat this statement over and over again when speaking with clients.  Being focused on what your business stands for, how to convey this and where you want to communicate these messages is critical to any business’ marketing strategy. You need to think this through carefully and get it right.

2)      Consistency is King – There is little value and almost no point in saying things one way in the online space and another in your print collateral. If your audience is the same or similar in both mediums, your messaging shouldn’t be very different regardless of which one you’re currently using. Of course, if you’re talking to two different target markets, you’ll need to do this in two different ways.

3)      Reinforce key messages – Products or services that are unique to your business or a cut above your competitors need to be emphasized accordingly. Don’t be afraid to repeat yourself across different mediums, your clients won’t find you boring or repetitive. Instead, this will help to strengthen your positioning (you can always reword your messages a little to make them unique in each channel).

4)      Think holistically and strategically – You always need to think about the ‘big picture’, no matter how deep in the weeds you are. What are your objectives, and how do you plan on achieving them? What could get in your way and prevent you from accomplishing this? Don’t get caught up chasing the latest fad marketing concepts and tactics. Instead, take a step back and look at things from your customer’s perspective – what are they looking for and how can you satisfy this? Plan out your approach as much as possible.

5)      It makes good business sense – An integrated approach to marketing just makes sense. Having that consistency, where messages reinforce each other over multiple mediums can save you a lot of money, and reduce the amount of time it takes to establish and strengthen your brand. At the end of the day, an integrated marketing plan is just a smart business decision!

So if you want to enhance your marketing effort, online or off, be sure to first assess your plans and activities. If you’re currently employing a fully integrated marketing communications strategy for your business, this will come out in spades in terms of the focused, consistent approach you’ve developed.

TICKETS: $25 Early Bird  CLICK HERE  $35 advance/ $45 at door  
Social Media Bar – sponsored by Convurgency

Connect with 500+ business professionals & owners and some of the city’s best-connectors at Toronto’s Biggest Summer Networking Event!  BizNETWORKnews.com’s

9th Anniversary  SUMMER NETWORKING BASH
Wednesday, August 10, 2011,  5-9 pm

The Glass Factory, 99 Sudbury St, Toronto, Ontario, 
(Queen St W & Dufferin)  click here for map 

Exhibitor Tables are available – email for details.
SPONSORED BY: ITEX, Premier Fitness, Convurgency, BNI, BCX, BPW Toronto North, Networking Diva, BOSS, BWNA,Toronto Entrepreneurs Networking, Inspired Connections, POWE, Women Who Excel, First Fridays, Entrepreneur Link, Step Ahead, Take II

Now you have that stack of business cards make sure you follow up!
If you need help starting the conversation, keeping it going and building the know you, like you, trust you factor so you grow your sales attend Set The Stage For Follow Up. Training available in Oakville ON, Toronto ON and at your office.

Business people often find it difficult to get the right person to capture them in a photograph. What they find equally challenging is determining how best to present themselves in their headshot in order to come across in a positive, flattering and professional way.

What can be even more difficult for many is effectively writing a biography that captures in words their experience, skills and education while at the same time striking a balance between being overly boastful or drab to the reader. Many people find it hard to speak about themselves in an overly positive manner, thinking they’ll be perceived as arrogant.

What can be especially difficult for business people is to find professionals that are good at all of the above, and who can also provide a complete, packaged service at an affordable price. Having identified this need, photographer Laurinda Shire, copywriter Ian Turner, and image consultant Janelle Long have teamed up to provide a fabulous and cost-effective package.

The package consists of an in-home image consultation, a professional headshot and a professionally written bio for only $200 +HST. This will take place at the eSpot on Thursday July 21^st from 10am-12pm. Bring a friend and let them take advantage of this great offer too! For more information or to book your appointment, contact Laurinda at 289-242—5547 or laurindashire@hotmail.com.

Let us help you create the right impression – in both words and picture – so that you can impress your clients, colleagues and network and set yourself up for success!

To help your business utilize this resource effectively, we’ve provided you with 8 tips we believe are critical to successfully using it.

Rule #1 – Have a communications strategy: know what you want to say, how you want to say it and to whom (i.e. your target market). Try to never stray from this approach.

Rule #2 – Remember, it’s all about them: Twitter, much like every other social media service, is about adding value to your client’s experiences, of giving back in a tangible way without expecting anything in return! Do things differently and you’ll damage your brand.

Rule #3 – Never, ever tweet more that 5 times a day: This way seem counterintuitive for some of you that think you need to be on Twitter 24/7. Remember, you’re a business, not a frat member or a groupie for a band. If you send out too many tweets, especially low value ones, you’ll irritate your audience as you’ll push everyone else’s tweets down the list. Their action to you will be swift and permanent – they’ll unfollow you! It’s all about quality over quantity.

Rule #4 – Make your tweets interesting: Somewhat related to #4 above, if you’re a business and you’re trying to promote your brand and add value to your followers business and personal lives, don’t waste your time and theirs telling them you’re at the bus stop waiting for the 11:30 shuttle to pick you up. They don’t care!

Rule #5 – Multi-tweet posts should be avoided at all cost: These are hard to follow and end up annoying people more than helping them. If you have more of a story to say, write it up in a blog post and link that to your tweet.

Rule #6 – Twitter is in the public domain: Everything you say and write is available to anyone and everyone – so watch your Ps and Qs! Anyone from your mother to your chief competitors could be watching and/or following you on Twitter so be careful what you say.

Rule #7 – Make sure your tweets are informative: As was mentioned earlier, Twitter like most if not all social media is all about adding value. Make sure your content is what your followers would be expecting from you. If you’re a chef, give out cooking tips, great recipes, etc., but not what your dog Waldo is having for dinner tonight!

Rule #8 – Never underestimate the impact of your statements: One of the dangers with social media, especially in the business space, is that many people come there to learn and to be informed. Treating this audience in a flippant and indifferent manner can do you and your business permanent and irreparable damage. Stay focused and on message at all times!

If you would like to follow Sydcam Marketing Communications’ tweets on Twitter, our user name @sydcam_marcom.