Lead Generation

If you are women in business who is looking to meet and network with, other women business owners, please join Cheryl Scoffield, Follow Up Specialist, Trainer and Coach and Brooke Milne of Because You Said So for 

Speed Networking For Women - Monday, June 20, 2011, from 7 pm – 10 pm.
an opportunity to meet amazing women while enjoying yummy treats and wine.

One lucky winner will leave the event with 2 bottles of STLTO wine!

This will be a relaxed networking event where you start the evening with Cheryl Scoffield, Follow Up Specialist, Trainer and Coach speaking about - What to do after you receive the business card while business networking? How To Turn Leads To Sales Growth. Then have an opportunity to enjoy yummy treats and wine and meet with every woman attending the event to promote your business, career or self!

Buy your ticket by registering here on Eventbrite for only $10!

Please join Brooke Milne and I for this networking event presented  by Because You Said So ..  Promotions and Events …

Location: ING Direct Cafe at 221 Yonge Street, 2nd Floor, Toronto, Ontario. Register here on Eventbrite.

Look forward to seeing you there!

Are you a Business Manager, Small or Medium Sized Business Owner, Sales Professional and Entrepreneur who invests time and money attending trade shows, monthly association meetings and business networking events?

Do you have a process in place for business networking with the specific intent of following up and connecting with MOST of the people you met? Or do you often just end up with piles of collected business cards?

Did You Know?
80% of sales are won on the fifth to twelfth contact – yet 48% of all business managers never follow up beyond the first contact.

Join Cheryl Scoffield, Follow Up Specialist, for  Set The Stage For Follow Up -   Monday night March 7, 6 – 9 pm – $89.00 in Oakville, Ontario. (Additonal Spring 2011 dates available.)

Beat that statistic! Learn how to Business Network With Specific Intent of engaging people in conversation, connecting and then following up to add value, rather than just selling.

If you are tired of;

• not getting the results you need to grow your business from your business networking efforts
• spending your time searching for that wonder phrase that will convince prospects to buy from you

This business training will lay out a a step by step, straight forward, systematic strategy you can implement right away!
Start taking proactive action and make sure EVERY prospect you met finds their way into your sales funnel and is followed up.

Register for “SET THE STAGE FOR FOLLOW UP“  training  Monday night March 7, 6 – 9 pm – $89.00 

Learn how to easily start conversations and maximize your subject matter expertise, enabling you to follow up, build relationships and the all important - know you, like you, trust you factor.

March 7, 2011 ,  $89.00
2.5 hours of hands on, skills based interactive business training in Oakville Ontario.  

Join Cheryl Scoffield, Follow Up Specialist, Trainer for Enterprise Toronto, Learning Enrichment Foundation and others in Toronto, Ontario for  Set The Stage For Follow Up -

Learn how to maximize your business development investment and utilize proactive marketing to raise the visibility of your business. It just makes cents.

This date doesn’t fit into your schedule? No problem!
Find other available Spring 2011 dates for Set The Stage For Follow Up and the next step - Automate Your Follow Up Process where ACT (CRM database) and Swiftpage (set up email marketing will be discussed).

Other on-site training and consultation options;

Follow Up – Discover Your Next Step

Follow Up  -  Take Action

Hear what other people are saying about Follow Up Training with Cheryl Scoffield.

If you are a Sales Professional, Entrepreneur, Business Owner or a Business Coach interested in learning how to grow sales by building relationships and making connections. This sales follow up training with Cheryl Scoffield, Follow Up Specialist will set you up for generating leads and increasing sales opportunities in your business by teaching you to network with the specific intent of following up. 

Getting started is easy with  Set The Stage For Follow Up -  September 13, 2010 in Oakville, Ontario

2.5 hours of hands on, skill based business training teaches you how to engage people in conversation, rather than just sell. A straight forward strategy that builds the know you, like you, trust you factor and maximizes your subject matter expertise.

Hear what others have to say about Set The Stage For Follow Up;

Cheryl Scoffield, Follow Up Specialist, has developed a 10 Step Follow Up System that manages and maximizes your follow up activities. As in the follow up needed after you meet new prospects for your business; return from networking or the follow up needed to turn that stack of business cards on your desk into paying clients. If you need to know what to do next, Cheryl is the person you need to meet.

Kristeen Sopeju Edwards, Gifting Specialist, Business Owner, The Wreath Queen, Oakville, Ontario

Enterprise Toronto has chosen this training for their fall sessions in Toronto, Ontario.

Then progress to Automate Your Follow Up Process – Advanced Training on November 8th, 2010.

Hear what others have to say about Automate Your Follow Up Process;

Cheryl showed me how to get more from ACT by setting me up with Swiftpage. (Automate Your Follow Up Process) Cheryl gave me a guided tour through the basics demonstating how they work together. As a sales representative, following up and increasing sales opportunities is a top priority, but time consuming. The expertise that Cheryl showcased and the tips she shared, will help me automate the process and maximize the time I spend staying top of mind with prospects and clients.

Fabia Zampieron, Account Executive
Boothworks Inc., Toronto, Ontario

Follow Up Training is specifically designed to give you enough ideas, tips and techniques to empower you to Follow Up to the 5th -12th contact where 80% of sales are WON!

I PERSONALLY GUARANTEE IT. 

Book your session or  have this training come to your office by contacting Cheryl Scoffield, Follow Up Specialist today! 866-642-5145

Have you noticed how fast the summer seems to be going? Hard to believe but, I have starting booking my first fall networking events. WOW. Things seem to move forward faster everyday.

If you are a sales professional, business manager or entrepreneur who attends trade show or a monthly association meeting events as a business development investment you are investing of your resources of both time and money.

You invest your time;

• researching various trade shows and evaluating whether the event will attract the right target market for your business
• your time attending

You invest your money;

• trade show registration/booth fees & staff time
• travelling costs

Attending events helps to raise the visibility of your business in the marketplace and generates prospect leads for your business. These leads come in 2 forms,

1. attendees you met and with whom you started a conversation and
2. the attendance list which includes attendees you did not met and with whom you could start a conversation.

Back at the office, the questions are;

• how do you maximize your attendance investment by following up with the highest number of prospects and driving that traffic into your follow up sales funnel?
• what are the next steps to follow up and
  • continue the conversation with attendees you met?
  • start the conversation with the list of attendees you did not met?

In the past, for trade show follow up marketing, we would mail out sales literature and then try to get prospect on the phone, but follow up methods are changing.

Today, I help my clients utilize the technology they currently have, to build their next follow up steps.

• First, database set up to centralize all of the prospect leads, a CRM Customer Relationship Manager such as ACT, Maximizer or Goldmine.
• Second, set up an email blaster such as Swiftpage with ACT to send out emails.
  (Swiftpage can also work without ACT)

The great thing about this newer methods is that we can collect statistics, for example, about delivery. Depending on your follow up next steps, you may also be able to track the additional traffic your follow up drives to your website.

If you are interested in learning more about how to follow up and maximize your trade show or networking event attendance, I offer several options.

2 hour sessions Follow up – Discover Your Next Step and a session about taking action and implementing the follow up steps in your business Follow Up – Take Action. This session is about database set up, database maintenance and outbound cold calling.

Follow Up Training - Set The Stage For Follow Up and Automate Your Follow Up Process. Attend yourself and bring this business training for your office. You will learn how to build a Follow Up System that maximizes your business development investment and help get you past that 1st contact to the 2nd and beyond to the 5th contact where 80% of sales are made. You will save time, stayed organized and drive more traffic to your business!

Questions? No problem. Contact Cheryl Scoffield, Follow Up Specialist.

If you haven’t yet added email marketing to your marketing mix please consider it soon. Email marketing – when done effectively and legally – is still the best thing you can do for your business as it enjoys the highest rate of return on investment.

One of the first things to consider is a suitable Email Service Provider (ESP) to provide you with the online system to manage your email marketing campaigns, to send personalized emails to your list, manage subscriptions, bounces, unsubscribes, etc.

When choosing an ESP, ask yourself these two questions:

1. Do I need to handle multiple opt-in lists?
2. Do I need a sequential auto-responder?

This will narrow down your choices significantly. If you’d like to have people sign up on your website/blog/facebook to different lists and offer them different automated sequential messages (also know as auto-responders) then my choice would be iContact.

For the ultimate in ease of use, try MadMimi.com, I recommend them to those who would like to create and send their email newsletters by themselves.

MadMimi has the most easy-to-use interface of all the ESPs I’ve tried over the years. They even offer a fully-featured free account for those just starting out. Read this article MadMimi Brings the Fun Back to Sending Email “Blasts” to learn more.

Boris Mahovac R.G.D.
Web Developer and eMarketing Mentor

P.S.
To see how one of our members, Jason Stevens, uses MadMimi, arrange a visit to his Oakville studio, and while he’s explaining to you how easy it is to use MadMimi to stay in touch with clients and prospects, get a professional business portrait done to complement your business card on this blog.

Did you know that 70% of all sales now start as research on the Internet – are your ideal clients finding you?

Invest 3 hours and I guarantee I will teach you how to:

	Attract Contacts (Generate Leads) creating a powerful online presence what makes a good web site: basics of design, layout and content search engines: basics of SEO or how to build a Google-friendly site web site is not enough – what else you need online attracting visitors (contacts) with relevant and useful content blogging article writing participating in online forums, etc. online networking (Facebook, Linkedin, Twitter) entice visitors to sign up to receive more information about you and your services or products with discount coupons special reports or whitepapers on your topic of expertise regularly published email newsletters how to integrate all your online efforts
	Build Relationships (or, How to Get Prospects to Know, Like and Trust You) follow up with automated and semi-automated messages, delivering your expertise via email create communities, followers and friends engage with your audience in a meaningful conversation once they know, like and trust you they’ll be ready for the final step
	Close Deals (or, How to Convert “Friends” to “Raving Fans”) use gentle email marketing tactics to introduce your services or products to your contacts close deals on line or off line – depending on your business model finally reach your business goals in 2009 – regardless of the state of the economy

As a member Oakville Networking click here to SAVE 30% OFF the tuition