Lead Generation

If you haven’t yet added email marketing to your marketing mix please consider it soon. Email marketing – when done effectively and legally – is still the best thing you can do for your business as it enjoys the highest rate of return on investment.

One of the first things to consider is a suitable Email Service Provider (ESP) to provide you with the online system to manage your email marketing campaigns, to send personalized emails to your list, manage subscriptions, bounces, unsubscribes, etc.

When choosing an ESP, ask yourself these two questions:

1. Do I need to handle multiple opt-in lists?
2. Do I need a sequential auto-responder?

This will narrow down your choices significantly. If you’d like to have people sign up on your website/blog/facebook to different lists and offer them different automated sequential messages (also know as auto-responders) then my choice would be iContact.

For the ultimate in ease of use, try MadMimi.com, I recommend them to those who would like to create and send their email newsletters by themselves.

MadMimi has the most easy-to-use interface of all the ESPs I’ve tried over the years. They even offer a fully-featured free account for those just starting out. Read this article MadMimi Brings the Fun Back to Sending Email “Blasts” to learn more.

Boris Mahovac R.G.D.
Web Developer and eMarketing Mentor

P.S.
To see how one of our members, Jason Stevens, uses MadMimi, arrange a visit to his Oakville studio, and while he’s explaining to you how easy it is to use MadMimi to stay in touch with clients and prospects, get a professional business portrait done to complement your business card on this blog.

Did you know that 70% of all sales now start as research on the Internet – are your ideal clients finding you?

Invest 3 hours and I guarantee I will teach you how to:

	Attract Contacts (Generate Leads) creating a powerful online presence what makes a good web site: basics of design, layout and content search engines: basics of SEO or how to build a Google-friendly site web site is not enough – what else you need online attracting visitors (contacts) with relevant and useful content blogging article writing participating in online forums, etc. online networking (Facebook, Linkedin, Twitter) entice visitors to sign up to receive more information about you and your services or products with discount coupons special reports or whitepapers on your topic of expertise regularly published email newsletters how to integrate all your online efforts
	Build Relationships (or, How to Get Prospects to Know, Like and Trust You) follow up with automated and semi-automated messages, delivering your expertise via email create communities, followers and friends engage with your audience in a meaningful conversation once they know, like and trust you they’ll be ready for the final step
	Close Deals (or, How to Convert “Friends” to “Raving Fans”) use gentle email marketing tactics to introduce your services or products to your contacts close deals on line or off line – depending on your business model finally reach your business goals in 2009 – regardless of the state of the economy

As a member Oakville Networking click here to SAVE 30% OFF the tuition