Have you noticed how fast the summer seems to be going? Hard to believe but, I have starting booking my first fall networking events. WOW. Things seem to move forward faster everyday.
If you are a sales professional, business manager or entrepreneur who attends trade show or a monthly association meeting events as a business development investment you are investing of your resources of both time and money.
You invest your time;
You invest your money;
Attending events helps to raise the visibility of your business in the marketplace and generates prospect leads for your business. These leads come in 2 forms,
Back at the office, the questions are;
In the past, for trade show follow up marketing, we would mail out sales literature and then try to get prospect on the phone, but follow up methods are changing.
Today, I help my clients utilize the technology they currently have, to build their next follow up steps.
The great thing about this newer methods is that we can collect statistics, for example, about delivery. Depending on your follow up next steps, you may also be able to track the additional traffic your follow up drives to your website.
If you are interested in learning more about how to follow up and maximize your trade show or networking event attendance, I offer several options.
2 hour sessions Follow up – Discover Your Next Step and a session about taking action and implementing the follow up steps in your business Follow Up – Take Action. This session is about database set up, database maintenance and outbound cold calling.
Follow Up Training - Set The Stage For Follow Up and Automate Your Follow Up Process. Attend yourself and bring this business training for your office. You will learn how to build a Follow Up System that maximizes your business development investment and help get you past that 1st contact to the 2nd and beyond to the 5th contact where 80% of sales are made. You will save time, stayed organized and drive more traffic to your business!
Questions? No problem. Contact Cheryl Scoffield, Follow Up Specialist.
If you haven’t yet added email marketing to your marketing mix please consider it soon. Email marketing – when done effectively and legally – is still the best thing you can do for your business as it enjoys the highest rate of return on investment.
One of the first things to consider is a suitable Email Service Provider (ESP) to provide you with the online system to manage your email marketing campaigns, to send personalized emails to your list, manage subscriptions, bounces, unsubscribes, etc.
When choosing an ESP, ask yourself these two questions:
This will narrow down your choices significantly. If you’d like to have people sign up on your website/blog/facebook to different lists and offer them different automated sequential messages (also know as auto-responders) then my choice would be iContact.
For the ultimate in ease of use, try MadMimi.com, I recommend them to those who would like to create and send their email newsletters by themselves.
MadMimi has the most easy-to-use interface of all the ESPs I’ve tried over the years. They even offer a fully-featured free account for those just starting out. Read this article MadMimi Brings the Fun Back to Sending Email “Blasts†to learn more.
Boris Mahovac R.G.D.
Web Developer and eMarketing Mentor
P.S.
To see how one of our members, Jason Stevens, uses MadMimi, arrange a visit to his Oakville studio, and while he’s explaining to you how easy it is to use MadMimi to stay in touch with clients and prospects, get a professional business portrait done to complement your business card on this blog.
Did you know that 70% of all sales now start as research on the Internet – are your ideal clients finding you?
Invest 3 hours and I guarantee I will teach you how to:
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Attract Contacts (Generate Leads)
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Build Relationships(or, How to Get Prospects to Know, Like and Trust You)
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Close Deals(or, How to Convert “Friends” to “Raving Fans”)
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As a member Oakville Networking click here to SAVE 30% OFF the tuition