E-mail Marketing

In this video Eric Laffoley of Creative Discovery, shares a testimonial:

I came to this seminar with very little information on social networking — I thought it was something very confusing, and I’ve really have been avoiding it!

After completing the seminar, I understand the concept, I understand the value, and we’ll definitely move in this direction as far as expanding my business, expanding my client base, and ultimately, expanding the level of business I am going to do this year.

Learn more about what you can learn about generating leads and closing more sales! And remember, as a member of my networking circle you can save 15% off tuition — just use the discount code “net15″ in the shopping cart.

Boris Mahovac R.G.D.

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If you’ve been in business for 5-10 years, you have a hidden business asset that you may not be utilizing at all: the list of your existing clients. If you’ve been smart to collect their email addresses then it’s time to start using the marketing channel with the highest return on investment: email marketing.

One of the things you have to keep an eye on before you start sending email promotions to your existing contacts is to find a suitable Email Service Provider, because not all ESPs will accept old client lists.

Once you’ve found an ESP, make sure you don’t upload all of your contacts into one big list, but rather, segment your contacts into:

• current clients
• old clients
• trade show contacts
• requests for quote
• frinds

Also, remove all email addresses that beging with info@ sales@ admin@

When sending to a list that’s never been used, you will have alot of expired emails that will bounce, so try sending your 1st promotion only to current clients, then a few days later, go through the lists in the order I listed them above.

Boris Mahovac R.G.D.

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As if you needed any more reasons to attend one of my highly acclaimed business training seminars, I am adding another one: attend any Contacts2Clients business seminar in April, May or June, and you will be entered into a draw for a chance to win an Apple iPod Nano with video, a value of $190 (with tax included).

My 3-hour seminar will give you tools and knowledge to use the internet to generate leads, build relationships and close more deals using simple online marketing strategies: business blogging, social media networking and opt-in email marketing.

Click here to learn more about the seminar, see testimonials and to register

Contest rules are simple: attend one of my paid training seminars and each time you attend you will be entered to win the grand prize. The grand prize is one Apple iPod Nano in orange. Only one grand prize will be awarded at the final seminar in June when all attendees’ names will be entered into the draw. Your chances of winning the grand prize will depend on: how many times you attend a Contacts2Clients seminar, and on the total number of attendees. The prize will be drawn by computer at Random.org

Boris Mahovac R.G.D.

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In this video Cheryl Scoffield of Executive Sales Support, shares a testimonial:

I’m here today at Boris Mahovac’s Contacts 2 Clients, how to use social networking and blogging — awesome! Every time I come to Boris’s event I always learn something I can apply right away in my business to help me drive traffic to my web site. So, it’s awesome, and I’d recommend that you come.

Learn more about what you can learn about generating leads and closing more sales! And remember, as a member of my networking circle you can save 20% off tuition — ask me how.

Boris Mahovac R.G.D.

Sign up for my next Contacts2Clients Business Seminar

Let's connect:

If you haven’t yet added email marketing to your marketing mix please consider it soon. Email marketing – when done effectively and legally – is still the best thing you can do for your business as it enjoys the highest rate of return on investment.

One of the first things to consider is a suitable Email Service Provider (ESP) to provide you with the online system to manage your email marketing campaigns, to send personalized emails to your list, manage subscriptions, bounces, unsubscribes, etc.

When choosing an ESP, ask yourself these two questions:

1. Do I need to handle multiple opt-in lists?
2. Do I need a sequential auto-responder?

This will narrow down your choices significantly. If you’d like to have people sign up on your website/blog/facebook to different lists and offer them different automated sequential messages (also know as auto-responders) then my choice would be iContact.

For the ultimate in ease of use, try MadMimi.com, I recommend them to those who would like to create and send their email newsletters by themselves.

MadMimi has the most easy-to-use interface of all the ESPs I’ve tried over the years. They even offer a fully-featured free account for those just starting out. Read this article MadMimi Brings the Fun Back to Sending Email “Blasts” to learn more.

Boris Mahovac R.G.D.
Web Developer and eMarketing Mentor

P.S.
To see how one of our members, Jason Stevens, uses MadMimi, arrange a visit to his Oakville studio, and while he’s explaining to you how easy it is to use MadMimi to stay in touch with clients and prospects, get a professional business portrait done to complement your business card on this blog.

If you have a substantial number of clients, suppliers and contacts, one of the best ways to stay in touch with them is by publishing a regular email newsletter. A newsletter will educate them, entertain them and establish you as the expert in your field, and by using this free on line service called MadMimi it’s really easy — so you have no more excuses!

1. MadMimi allows you to import your contacts without forcing you to “confirm” each and every subscriber. This means if you import 100 contacts, you can send email to 100 contacts.
2. MadMimi’s simple-yet-sophisticated email editor is so easy to use, you don’t have to hire an email marketing expert like me to manage it for you
3. The best feature of all: it’s free, for lists of up to 100 email addresses. Once you out grow this, paid  plans starts at a very reasonable US$8 for up to 500 contacts, no long-term contracts.

Sign up with MadMimi today even if you’re not ready to start using email for marketing — their free account offer may not last for long.

Boris Mahovac – Email Marketing Coach

Remember, as a member of Oakville Networking I can set up your MadMimi account for you free of charge – this is a value of US$125! Takes 2 minutes to sign up, so do it now!

Interested in blogging for business? Growing your email marketing list? Join me, Boris Mahovac, email marketing consultant, as I interview a couple of world-class experts on the subject!

Blogging for Business – a candid interview with the BlogSquad!

Blogging for your business is not an option anymore, but does it work better that email marketing?

The real questions actually is: How do you make these two marketing strategies work together to create a powerful tool to boost your small business or professional practice?

Our Patent Lawyer Camilla Nielsen has a remarkable story to share. Make sure you read about how OakvilleNetworking’s blog made a difference in her business!

I’ll be asking Patsi Krakoff and Denise Wakeman some tough questions on how to use business blogging to build credibility and visibility on the Internet, and how to generate leads and prospects.

This is a FREE educational event, but you need to register.

Register for the tele-seminar today even if you can’t attend the live call, because a recording will be available after the call.

When: Wednesday, Feb 11, at 3 pm ET
Where: the comfort of your home or office – via tele-conference
Why: to learn about the power of blogs from the experts!

Consider the members of our networking group as your extended sales team: We are here to promote you and your business, find leads for you, and ultimately, refer our clients, customers, friends, associates and neighbours to you.

I’d like to propose that we – and it should be an option, not a requirement – offer some sort of incentive to our members if they buy something from us themselves. This incentive can be in a form of:

• straight discount: e.g. 10% on all orders
• added value: free added service or product which normally sells separately
• a free Chapters gift card as a thank-you

For my part, I am happy to offer the following to all our members:

• a straight 10% discount on all email marketing services.
• if you sign up with one of my preferred Email Service Providers, such as ConstantContact, or MadMimi I will throw in a free ESP account set up – a value of US$199
• and finally, you will be paying in Canadian dollars, while all my other clients pay in US currency, which currently translates to a 20% discount!

Please comment and add your own thoughts, and ways that you have decided to “award” our members, if any.

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