The Customer is King

So what has changed so much in marketing to make it such a different playing field that it has been historically? Simply, the consumer has evolved into a position of power, if not even control by many of the developments in the last 10+ years. The era of the internet has provided consumers with something they never had before – easy access to a plethora of information on virtually every topic under the sun.

From product information to customer feedback and ratings on products and services to direct feedback loops via social media to retailers and manufacturers etc., the consumer has real influence over the marketplace and the products and services offered to them for consumption.

Being “Social” is more than Social Media

Many who read this blog’s title may assume that I was just going to talk strictly about social media and its influence on marketers. Wrong! While social media is an integral part of the many ‘social’ changes affecting society today, it isn’t the only one.

Being social touches on social media but goes much farther. In general, it influences marketers in its ability to enable active engage with your customers, the ability to add value to this relationship on a regular basis, and to broaden the reach of your marketing and communications messages – both on social networking platforms along with other mediums.

Use this engagement to learn more about your customers, and what they need or want from you. Encourage  them to collaborate with you to build better products and services, and to share any ideas and unfulfilled wants they might have.  You’ll build brand awareness, customer loyalty and a whole lot more!

Part 2 of this blog post will follow shortly in February, so stay tuned!

In answer to your request I have organized 3 dates for In Class Training of 
Set The Stage – Business Development Training That Turns Leads Into Sales

This foundational class outlines the Follow Up Business System and The Business Growth Strategy and is the same material I use to show corporate sales representatives at Investors Group, Verico Mortgages and new entrepreneurs through The Learning Enrichment Foundation and Enterprise Toronto how to follow up so they do not feel like they are being a pest.

Never feel like a pest again when you follow up after meeting people at business networking and trade show events!

This course will show you how to build a system that turns those business card leads into sales!

Set The Stage – Business Development Training
3 hours of training – $89.00

February 14, March 27 or May 8

from 10 am – 1 pm in Burlington Ontario.

Sign up for your preferred date

If you would prefer this training at your location, just contact me.

It really bothers me when I hear that people attend networking and trade show events as a route to find new clients and grow their business fast, but end up off course, lost in voice mail jail, frustrated and feeling like a pest.

Did you have a chance to pick up your FREE Business Growth Strategies Report? You Have Worked The Room – Now What?

Or take the survey ? Link to Survey surveymonkey.com/s/VDG78R9

Traditionally the beginning of the year is the time when small business and big business alike plan for the coming year. My business growth strategies for 2012 include combining online follow up training with mentor coaching.

Is business networking and trade show events in your market your company and prospect for new clients plans?

My goal is to help you turn more of those business card leads into sales. Would you please take a moment to answer a few questions so I better understand where you are today and how I can help you move forward and grow your business into 2012. As a Thank You you can sign up for a free Breakthrough Coaching Session.

Link to Survey surveymonkey.com/s/VDG78R9

As a fellow entrepreneurial business owner, I know it’s essential to put business systems in place to maximize efforts. It’s never easy navigating challenges, but it is so worth it when you see your business grow with less effort.

I love what I do! After receiving so many wonderful emails expressing thanks for the information I share, I know the positive impact my work can have in growing your business.

If you have any questions about any of the information I have shared, please just drop me a line. If I can help you – I will.

PS Make sure you pick up your FREE Business Growth Strategies Report – You Have Worked The Room -Now What?

Imagine showcasing your company to more prospects and turning more leads into sales with the same amount of effort you are using today … or less.

You’re about to discover secrets most business professionals will never know about following up after business networking and tradeshow events and it is stopping them from growing their business.

FREE Tele Seminar series – Maximize Your Business Networking and Trade Show Event ROI

Reveal business growth strategies PERFECT for Sales and Financial Service Professionals and Entrepreneurial Business Owners.

The FINAL call is Tuesday, December 20 – 1:15 PM – 1:45 PM Eastern

December 20 Become A Guide
80% of sales are made on the 5th – 12th contact.
Plan to continue to Follow Up

To be included on this call and have access to the full series first pick up your FREE Business Growth Strategies Report here.

One of the top questions people ask me about mastering prospecting and follow up is,
“How many times can I follow Up before the prospects thinks I am being a pest”

Give me 30 minutes and during these business development training seminars, I’ll show you how to shift gears and use a systematic approach to build the relationship during the critical beginning stage.

To be included on this call and have access to the full series first pick up your FREE Business Growth Strategies Report here.

During this FINAL call of a 4 part FREE tel seminar series I will break down my own step by step system and share with you little known secrets that you can use immediately to skyrocket your sales.

Once you know these secrets you will be able to grow your sales faster with the same amount of energy or less than you’re using today.

Whatever name you give it – working the room, prospecting, new business development, lead generation or marketing – the purpose of attending business networking and trade show events is to showcase your company and find new leads that you can turn into sales.

GET HELP – Create Your Own System

Follow Up Mentoring Program & Business Development Training

Starts January 2012

If you’re starting a new business or looking for business growth strategies to grow your existing business, plan to attend this online business development training program where you will learn how to showcase your company and be in a position to turn more leads into sales.

You probably already know – attending business networking and trade show events is one of the best way to find new prospects to grow your company.

But if you simply collect business cards and never follow up to connect, then you will fail to turn those leads into sales.

To celebrate the launch of her new website Growth Positioning System.com

Cheryl Scoffield, the Follow Up Specialist is hosting a FREE Tele-Seminar Series – Maximize Your Business Networking and Trade Show Event ROI – You are invited!

To be included on the series first pick up your FREE Business Growth Strategies Report here.

2nd Call in the series is Tuesday, December  6, 1:15 – 1:45 pm
Business Growth Strategy Overview, You Have Worked The Room – Now What?
Have a Systematic Approach

During this 2nd call of a 4 part free tele-seminar series Cheryl will reveal her step by step system and share with you little known secrets that will skyrocket your sales.

Once you know these secrets you will be able to grow your sales faster with the same amount of energy or less than you’re using today.

These business development training seminars will be recorded and available after the call for registered attendees. All seminars run 1:15 – 1:45 pm Eastern

The next Business Development Training Seminar dates in this series are:

December 13 Step By Step Follow up Business System
How to get prospects to look forward to hearing from you

December 20 Become A Guide
80% of sales are made on the 5th – 12th contact.
Plan to continue to Follow Up

To sign up for the series pick up your FREE Business Growth Strategies Report here.

Could I ask you a question please?

What is the top question you have about - prospecting at - and – following up after –  business networking and tradeshow events?

Please e-mail me your questions to Cheryl at Executive Sales Support.com

The reason I’m asking this question is – many of my clients tell me they try to follow up with the people they meet but they end up;

• feeling like they are bugging people and so they stop
• get distracted doing other activities and end up running out of time and feeling like it is now too late

Over the next six weeks I will be hosting a series of seminars where I be answering your questions and sharing with you tips you can use to:

• start conversations in a room full of strangers
• follow up tools to continue the conversation
• a marketing and sales funnel strategy that enables you to follow up with everyone you meet

Please e-mail me your questions Cheryl at Executive Sales Support.com
I look forward to receiving your questions and ‘seeing’ you in the upcoming seminars.To your success,

For those of us looking to grow our businesses or simply retain our current customers, what better occasion than Thanksgiving to express our appreciation for the business that our customers send our way!?  ”Who sends Thanksgiving cards???” you might ask.  Exactly!  Not many, so for those that do, guess what?  The impact with the recipient is HUGE! ”Too early?” you ask.  Not if you’re using a system like SendOutCards!  Design your entire campaign whenever you have time in the next few weeks, and set it to go automatically on, say Sept. 29 or 30th, so that the card is sure to arrive just before the holiday weekend.

To your success!

Speed Networking For Women - Monday, June 20, 2011, from 7 pm – 10 pm.
an opportunity to meet amazing women while enjoying yummy treats and wine.

One lucky winner will leave the event with 2 bottles of STLTO wine!

This will be a relaxed networking event where you start the evening with Cheryl Scoffield, Follow Up Specialist, Trainer and Coach speaking about - What to do after you receive the business card while business networking? How To Turn Leads To Sales Growth. Then have an opportunity to enjoy yummy treats and wine and meet with every woman attending the event to promote your business, career or self!

Buy your ticket by registering here on Eventbrite for only $10!

Please join Brooke Milne and I for this networking event presented  by Because You Said So ..  Promotions and Events …

Location: ING Direct Cafe at 221 Yonge Street, 2nd Floor, Toronto, Ontario. Register here on Eventbrite.

Look forward to seeing you there!