Business Coaching

Have you noticed how fast the summer seems to be going? Hard to believe but, I have starting booking my first fall networking events. WOW. Things seem to move forward faster everyday.

If you are a sales professional, business manager or entrepreneur who attends trade show or a monthly association meeting events as a business development investment you are investing of your resources of both time and money.

You invest your time;

• researching various trade shows and evaluating whether the event will attract the right target market for your business
• your time attending

You invest your money;

• trade show registration/booth fees & staff time
• travelling costs

Attending events helps to raise the visibility of your business in the marketplace and generates prospect leads for your business. These leads come in 2 forms,

1. attendees you met and with whom you started a conversation and
2. the attendance list which includes attendees you did not met and with whom you could start a conversation.

Back at the office, the questions are;

• how do you maximize your attendance investment by following up with the highest number of prospects and driving that traffic into your follow up sales funnel?
• what are the next steps to follow up and
  • continue the conversation with attendees you met?
  • start the conversation with the list of attendees you did not met?

In the past, for trade show follow up marketing, we would mail out sales literature and then try to get prospect on the phone, but follow up methods are changing.

Today, I help my clients utilize the technology they currently have, to build their next follow up steps.

• First, database set up to centralize all of the prospect leads, a CRM Customer Relationship Manager such as ACT, Maximizer or Goldmine.
• Second, set up an email blaster such as Swiftpage with ACT to send out emails.
  (Swiftpage can also work without ACT)

The great thing about this newer methods is that we can collect statistics, for example, about delivery. Depending on your follow up next steps, you may also be able to track the additional traffic your follow up drives to your website.

If you are interested in learning more about how to follow up and maximize your trade show or networking event attendance, I offer several options.

2 hour sessions Follow up – Discover Your Next Step and a session about taking action and implementing the follow up steps in your business Follow Up – Take Action. This session is about database set up, database maintenance and outbound cold calling.

Follow Up Training - Set The Stage For Follow Up and Automate Your Follow Up Process. Attend yourself and bring this business training for your office. You will learn how to build a Follow Up System that maximizes your business development investment and help get you past that 1st contact to the 2nd and beyond to the 5th contact where 80% of sales are made. You will save time, stayed organized and drive more traffic to your business!

Questions? No problem. Contact Cheryl Scoffield, Follow Up Specialist.

Cheryl Scoffield, Follow Up Specialist at Executive Sales Support

Are you attending trade shows, monthly association meetings & networking events to get new prospects? Business Development  costs money.
Do you have a plan in place and implemented, for staying in touch with the new prospects you meet?

If you are interested in learning more about how to follow up and maximize your investment, I offer several options.

2 hour sessions Follow up – Discover Your Next Step  and a session about taking action and implementing the follow up steps in your business Follow Up – Take Action. This session is about database set up, database maintenance and outbound cold calling.

Follow Up Training - Set The Stage For Follow Up and Automate Your Follow Up Process. Attend yourself and bring this business training for your office. You will learn how to build a Follow Up System that maximizes your business development investment and help get you past that 1st contact to the 2nd and beyond to the 5th contact where 80% of sales are made. You will save time, stayed organized and drive more traffic to your business!

Questions? No problem. Contact  Cheryl Scoffield, Follow Up Specialist.

80% of sales are won on the fifth to twelfth contact – yet 48% of all business managers never follow up beyond the first contact.

You attended the networking meeting- Now What? Do you have a plan in place and implemented, for staying in touch with the new prospects you met at the networking event?    You will, after you attend Set The Stage For Follow Up Training Session.

This sales follow up training is best for: Business Managers, Small or Medium Sized Business Owners, Sales Professionals and Entrepreneurs.

The next “SET THE STAGE FOR FOLLOW UP”  Training Sessions  will be Monday night June 21st, and Monday night August 16th.
The training is 2.5 hours from 6 pm – 9 pm and takes place in Oakville, Ontario.

Register for “SET THE STAGE FOR FOLLOW UP”  Training or contact Cheryl at ExecutiveSalesSupport.com to arrange for this training to come to your office.

Learn the 10 Step Follow Up System through 2.5 hours of hands on, skills based training.  $89.00 in Oakville, Ontario.

At the “SET THE STAGE FOR FOLLOW UP”  Training you will discover the 10 step framework and the first 6 steps will be covered in depth. These first 6 follow up steps are critical because they establish your social connection to the people you meet. 

You will learn how to; 

1. Improve you ‘first contact’ conversation
2. Set the stage for future contacts
3. Increase the number of prospects you are in conversation with
4. Develop win win relationship building connections
5. Discover the ‘giving piece’ that pulls you forward from that first contact to the second and beyond

Register for “SET THE STAGE FOR FOLLOW UP”  Training  or contact Cheryl at ExecutiveSalesSupport.com to arrange for this training to come to your office.

Hear what attendees are saying about this skills based Follow Up Training; 

Cheryl is definitely the Follow Up Specialist! After taking her “Follow Up System” workshop and being introduced to the “10 Step Follow Up System,” I have a template to follow that will save time and increase my business.   Sue Lacher, Business Coach 

Cheryl is energentic and inspiring. In her “Set the Stage” training, Cheryl underscores the importance of following up with prospects and gives valuable input and ready-to-use strategies for overcoming that inherent reluctance to follow up past the first meeting. She also presents a very useful system for keeping track of your network.   Camilla Nielsen, Intellectual Property Consultant 

In Reality You Have Two Business Cards:

When meeting others and well before you have an opportunity to offer that impressive pocket-sized work of graphic art we call a business card; they have already formed an opinion of you.  Yes, appearance and body language is assessed in our mind within seconds.  Your business card only acts to confirm or contradict this pre-established opinion.   If your image is inconsistent with who you say you are then dissonance is created in the minds of those you meet.  The result is that you have already lost credibility in their eyes diminishing the likehood of developing rapport and ultimately a worthwhile relationship.

Your Image Is A Powerful Marketing Tool:

To effectively build rapport one must communicate a clear and consistent message.  Confusion creates an obstacle to relationship building.  Be aware that your image is a powerful marketing tool. It directly helps or hinders success.  Make strategic decisions about how you dress to ensure that you communicate one consistent message. This enables others understand and trust that you are who you say you are; that you do have the potential to deliver on the business value proposition that you say you offer.  From there you can proceed to the next critical step; that of building rapport and trust.

Be Your Brand:

The most successful business people, in my experience, are literally an integral part of the brand they build.  Most importantly, they understand that their brand largely determines their personal “look”.  This may be easier said than done.  For us time-starved, harried executives, entrepreneurs and professionals, “looking the brand” may seem like another thing we have to do, among all the other things on our “to do” lists.  Yet representing your brand from the inside out can make all the difference.  It lends credibility and conveys passion and commitment around our venture.  At the end of the day, competence and credibility are key components of closing any sale or entering into any negotiation but it all starts with making a strong first impression.

You Are a Walking Business Card:

You represent a brand. Whether you’re detail oriented, creative, and artistic or a strong communicator, customers are only human and they will subconsciously judge your inside by what they see on the outside.  It’s worth it to spend a little extra time to look professional, clean, crisp and put-together.  Whether you choose cotton or cashmere, it’s all marketing material.  Getting valuable input from a Wardrobe Consultant, like that available at “Images That Suit” www.imagesthatsuit.com can make the process easy and fun.  Trained fashion specialists provide guidance on how to best build a winning wardrobe that is profession, age and style appropriate.  It will help ensure that each dollar spent on clothing is actually an investment in your success.

Your Next Biggest Client Might Be At Sobey’s:

Remember that it is important to “be your brand” both at work and play.  You never know when and where you might meet your next biggest client.  Not only should your business wardrobe reflect your brand but also your business casual and weekend wear.  Think of each dollar spent on clothing as a dollar spent on advertising.  As you keep clarifying and evolving your business brand, the nuances of how to best represent it on the outside will continue to become clearer and your image a powerful asset in building a successful business.

Give your image a performance review.  I invite you to a free wardrobe consultation.  To book a convenient time please contact me at 647-680-4536 or hjewer@cogeco.ca

Hi fellow Oakville Networking members

In a survey conducted about 10 months ago, results show that the top three problems facing entrepreneurs in Halton  were:

1. isolation,

2. lack of meeting space and

3. difficulty getting good referrals to get the best help for themselves and their businesses.

I personally know this to be true as a home-based entrepreneurial coach for the last 5 years.

Sitting in my home office certainly has its perks but boy, there were some unbearable days where I had to pack my files and laptop and GET OUT as I could not stand the loneliness of being at home anymore.  I also know that I frequented too many Starbucks stores to name (hence my slight, ok, major addiction to soy chai lattes) because I had no place to meet my clients.  On top of it all, I have had my share of feeling lost and making poor choices when it came to outsourcing for help because I didn’t know where to go for a good referral.

Any of these feel familiar?

Well, that’s why I created the e-Spotâ„¢…. a much-needed community for entrepreneurs.  I just knew that if I was surrounded by energetic, creative, entrepreneurial minds, had a flexible, fun yet professional space to work and have meetings in and could get the help I needed, all in one spot, I would grow as a person and by extension, so would my business.

As many of you have heard me talk about over the last few months, the e-Spotâ„¢ is a membership-based community for entrepreneurs for the Halton and Mississauga area, located at 353 Iroquois Shore Road in Oakville (just off Trafalgar, north of the QEW) on the 2nd floor.  We are in the midst of designing this unique space that is unlike anything in the vicinity complete with gorgeous interior brick, an exposed, loft-style ceiling, an energy bar, and the most dynamic staff you’ll meet – this 3000 square feet space calls out “creative, cool and competent” and will WOW you and your clients.

Opening in December 2009, we are already gaining lots of interest from a HUGE entrepreneurial community.  I am writing you today to invite you to come and find out all about this new community.

We are hosting a short information afternoon on Friday, November 13th from 1 – 2pm.  I’d love to meet you and give you an overview of the opportunity so you can see for yourself whether this would be a good match for you and your business.

The meeting will be held at the location of one of our neighbours, The Little Gym (for whom we are very grateful for offering us space while our space in under construction!). It is located at 355 Iroquois Shore Road, Unit 2B, in Oakville.  Please RSVP to our e-Spot™ Manager, Elaine Geroche at elaine@e-spot.ca or by calling 289-291-5304 by Wednesday, November 11th to secure a spot at this information event.

And please feel free to forward this to anyone you know who you think might be interested in coming.  In the meantime, you can check out our blogsite at www.e-spot.ca

We look forward to seeing you all there.

Warmly,
Grace Yvonne Attard, Creator of the e-Spotâ„¢

Hi everyone

I am so so grateful for the overwhelming generosity of this group.  Wow – talk about a group with a GIVERS philosophy.  Thank you to all of you who have agreed to make a donation for the silent auction of the Oakville Children’s Choir Gala, which is on Thursday Feb 12th.

Please remember to bring your donation, gift certificate, promotional material etc. to the meeting this Friday.  Unfortunately, I will not be there as I am in Toronto attending a two day workshop called “The Bigger Game” – www.thebiggergame.com.  Boris has kindly offered to help me collect donations and I will pick it up from him over the weekend.  If by any chance, you are not able to make the meeting on Friday also, just drop me a quick line at 416 909 7251 and I’ll find a way to pick it up from you.

Thank you all again so much.  On behalf of the choir and personally, this means a lot.

With appreciation, Grace

p.s. if you feel like coming to a fun dance, there are still tickets for the event – see here.  I’ll be on the dance floor….

Profile

enSpire Coaching Inc. is known for positively transforming the lives of entrepreneurial leaders and businesses in Canada. We have been nationally and regionally recognized for offering innovative solutions for entrepreneurs through one-on-one coaching, group facilitations, workshops, referrals and business consulting services that inspirationally support entrepreneurs to living and doing business at their highest potential.

Grace Yvonne Attard, Founder and Owner of enSpire Coaching Inc. RBC Woman Entrepreneur of the Year nominee 2008 and Oakville Business Excellence Awards nominee 2007, started enSpire Coaching after having spent 15 years of her career in senior management positions in branding, strategic planning, marketing, fund development and event management. Coupled with an MBA, she completed her coaching training with the Coaches Training Institute in 2005 and brings both inspiration and reality to her clients. One client says that she is “ideas and inspiration rooted in reality.” Together with her team of talented coaches and staff in Canada and the US, enSpire Coaching Inc. provides coaching related services, products and programs nationwide.

At enSpire, we start off every relationship with our clients through a Discovery Session, where we take an inventory of where the entrepreneur’s life and business is in that moment. We then design a coaching program that completely suits the needs of the entrepreneur, using an approach that take both the professional development and tools (business planning, visioning, goal setting, branding, marketing, etc.) and the personal development strategies (changing habits, overcoming fears etc.) into consideration.

Our clients count on enSpire Coaching Inc. for encouraging them to step into their leadership. They count on us for setting the standard of excellence in the entrepreneurial world by bringing new learnings, new stories, new systems, new experiential activities and new coaching techniques continuously to our clients.

enSpire Coaching Inc. changes lives by holding each individual to their truest and highest potential, with the understanding that mediocrity can be transformed into magnificence in the life of every entrepreneur. Take a test drive with us via a 20 minute telephone sample session and be ready to examine your own transformation!

Website: www.enSpireCoaching.com

416 909 7251