Business Blogging

At Sydcam Marketing Communications, we believe that social media should be an important part of the communications mix for many small and medium sized businesses. And the reason why is simple – it provides a cost-effective strategy to grow your business and build your brand. Twitter is one of the more popular social media tools for doing just this.

To help your business utilize this resource effectively, we’ve provided you with 8 tips we believe are critical to successfully using it.

Rule #1 – Have a communications strategy: know what you want to say, how you want to say it and to whom (i.e. your target market). Try to never stray from this approach.

Rule #2 – Remember, it’s all about them: Twitter, much like every other social media service, is about adding value to your client’s experiences, of giving back in a tangible way without expecting anything in return! Do things differently and you’ll damage your brand.

Rule #3 – Never, ever tweet more that 5 times a day: This way seem counterintuitive for some of you that think you need to be on Twitter 24/7. Remember, you’re a business, not a frat member or a groupie for a band. If you send out too many tweets, especially low value ones, you’ll irritate your audience as you’ll push everyone else’s tweets down the list. Their action to you will be swift and permanent – they’ll unfollow you! It’s all about quality over quantity.

Rule #4 – Make your tweets interesting: Somewhat related to #4 above, if you’re a business and you’re trying to promote your brand and add value to your followers business and personal lives, don’t waste your time and theirs telling them you’re at the bus stop waiting for the 11:30 shuttle to pick you up. They don’t care!

Rule #5 – Multi-tweet posts should be avoided at all cost: These are hard to follow and end up annoying people more than helping them. If you have more of a story to say, write it up in a blog post and link that to your tweet.

Rule #6 – Twitter is in the public domain: Everything you say and write is available to anyone and everyone – so watch your Ps and Qs! Anyone from your mother to your chief competitors could be watching and/or following you on Twitter so be careful what you say.

Rule #7 – Make sure your tweets are informative: As was mentioned earlier, Twitter like most if not all social media is all about adding value. Make sure your content is what your followers would be expecting from you. If you’re a chef, give out cooking tips, great recipes, etc., but not what your dog Waldo is having for dinner tonight!

Rule #8 – Never underestimate the impact of your statements: One of the dangers with social media, especially in the business space, is that many people come there to learn and to be informed. Treating this audience in a flippant and indifferent manner can do you and your business permanent and irreparable damage. Stay focused and on message at all times!

If you would like to follow Sydcam Marketing Communications’ tweets on Twitter, our user name @sydcam_marcom.

Last month, we at Sydcam Marketing Communications spoke to you about why we felt social media was a critical and viable marketing strategy for most small (and medium-sized) businesses in this country. Today we would like to talk to about what we believe are the key social media tools small businesses need to consider in executing on their social media program.

The key elements in your social media strategy

With the myriad of social media tools, resources and options available to small business, the question many owners ask us is which tools are best for our needs? While this is sometimes a difficult question, and one that may vary from one client to the next, the most common recommendations we make at Sydcam Marketing Communications are the following:

Blog: Your social media strategy needs to be centred on the creation of a blog (just like us!).  The ability for a blog to provide fresh, new content to your website on a regular basis is one important reason for its value, especially given the impact it has on your search engine rankings.

Twitter is another fabulous tool that enables businesses to send short, targeted messages of interest to their ‘followers’.

Facebook is great resource for promoting your business to clients – old and new – and most importantly for creating a community of people that ‘like’ your business for what you do, how you do it and what you stand for.

YouTube: No one can deny the power of video in capturing an idea or a moment and bringing it all to life. YouTube does this and so much more by creating a medium to house all your company videos in one neat area, and to then use the video content to put a whole different light on your business. Love that Google juice!

LinkedIn: The odd one in the bunch, LinkedIn, while perhaps not the most obvious social media tool for promoting your business, provides an incredible avenue for promoting yourself, your background, skills and credentials and enabling you to connect with colleagues and associates around the world. It helps to build that personal credibility that so many small businesses thrive on for their success.

So there you have it, a multi-pronged approach to social media that can have a noticeable impact on the success of your small business in the near term. And to be clear, it is not essential that you go an open an account tomorrow for each of the services mentioned above. Pick and choose those that you think can benefit you the most, or better still those that you feel most comfortable implementing yourself.

If you’re looking for help and advice on devising your social media strategy for your business, please contact us at Sydcam Marketing Communications. We’d love to hear from you and provide you with some insight, guidance and support to help you grow your business’ presence in this growing area.

It’s not news that social media has exploded in the past couple of years all over the globe. More and more people of all ages, cultures and walks of life are using social media to find old friends, connect to people with similar interests, and generally speaking reach out on a personal level to a wider audience than was ever possible before.

The business applications for social media have only come along recently, almost as an afterthought as businesses realized the potential of this new medium.  Large global corporations have been using social media – particularly Facebook, Twitter and of late Four Square – to engage with their customers on a more intimate level, to learn more about their likes and dislikes and to develop a closer relationship to enhance customer loyalty.

At Sydcam Marketing Communications, we fully endorse the use of this medium as an important tactic in the creation and delivery of a focused, strategic, and cost-effective marketing plan. In the first of a two-part series, we’ll explain why we like it, and in Part II we’ll outline how your business can take advantage of it.

Small Business and Social Media

So why would small business be interested in exploring social media? Well, for exactly the same reason that many larger companies do. The ability to engage with your clients on a more personal, intimate and one-on-one basis is the critical factor, and to do so in a very cost–effective manner with little to no investment.

This medium provides small (and medium-sized) businesses with an avenue to connect with their clients, highlight unique and time-sensitive offerings and receive input and feedback in a way that was never possible before. The budget required to achieve these objectives in the past would have required a sophisticated CRM and client retention strategy that the average small business owner couldn’t afford.

In next month’s blog post, we’ll outline for you what we feel are the key social media elements most small businesses need to consider in order to establish and develop their social media strategy and plan. If you would like to learn more about social media now and better understand how and why it can be relevant for your business, please give us a call at Sydcam Marketing Communications. We would like to help guide you through the jungle of information that is out there so you can make sense of all of it.

Why achieving a consistent, branded communications strategy is critical in the digital era

I recently came across an interesting article in the Harvard Business Review* (HBR) that I wanted to share with my readers. The article talks about a unique aspect within social media: how it is impacting consumer behaviour (and attitudes), the impact it is having on a company’s brand, and how a consistent communications strategy can resolve consumer confusion and improve your bottom line.

At Sydcam Marketing Communications, we understand that social media is changing the sales and marketing landscape. We hope this article will enable you to better understand this new media and help you devise the necessary strategies to take advantage of this digital phenomenon.

The demise of traditional media

We all recognize that technology, the internet, and most recently social media have all adversely affected both traditional media (newspapers, TV, and radio) and traditional methods of marketing (TV and print advertising). However, many of us don’t realize the extent of the impact.

The online communities created by social media have provided a forum for discussing a company, its brands and products. These discussions often take place after a customer has purchased a product, either in the form of a product review or an online discussion.

Lesson #1: The growing importance of the post-purchase stage

In the article, the post-purchase phase of the buying process is referred to as the “Enjoy, advocate, bond” stage. Social media has facilitated consumer’s ability to advocate for (or against) a brand or product, to bond with it and to disseminate information to a wide audience very quickly. Marketers need to allocate more attention and resources to this critical stage of the buying process.

Lesson #2: Shifting the marketing spend

The research highlights that the conventional approach to using paid advertising in traditional media to influence customers before the purchase decision is not effective anymore. Instead, influencing clients post-purchase will have a much greater impact on their satisfaction with their purchase decision, will expedite their future repurchase decision, and will enable them to advocate for the brand through social media  – positively impacting the purchase decisions for many buyers.

Lesson #3: Keep your “branded” messaging consistent

Today’s plethora of marketing and communications channels creates other challenges for businesses – ensuring product and brand messaging is consistent across all channels of communication, from print to social media to product packaging and PR. One of the key concerns noted by consumers in the HBR paper was inconsistent product information and descriptions across different sources and different media, and how this made the purchase decision more difficult.

It is incumbent on companies that they view product and brand messaging from a strategic perspective, and coordinate it more effectively. Research has proven that centralizing this communications role with marketing results in a clearer and more consistent understanding of the brand by consumers; they are then better able to articulate its attributes.

 Implementing a “branded” communications strategy

If you’re looking for assistance in developing a social media plan to improve your marketing and communications efforts, or you’d like to comment on this blog, please contact us at Sydcam Marketing Communications; we’d love to hear from you.

Together we can work on devising a program that will create consistent messaging across your entire organization, strengthen and grow your brand and your customers’ loyalty to it, while helping you become more profitable.

 * “Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places”, Alex MacLean, Harvard Business Review, December, 2010.

http://hbr.org/2010/12/branding-in-the-digital-age/ar/2

Although our group has a strong online presence (business blog, Linkedin group, Twitter) we meet regularly at the e-Spot™ to make friends, learn together and exchange referrals.

Our next meeting is on Friday, Aug 20, 2010 at 8:45 am

Our free business networking group invites you to join us and share referrals. Our business blog offers you an opportunity to promote your own web site.

Members, please be advised that your $5 attendance fee is payable at the door.

NEW for VISITORS and PROVISIONAL MEMBERS only: attendance fee is $10 at the door, until you become regular members. To become a member of this group, please fill out this application form.

To make things easier for you and e-Spot staff, please consider paying $10 or $20 in advance. Your credit can then be used to cover your substitute’s fee, or will be carried over to your next meeting. Receipts will be issued by the e-Spot quarterly.

Remember, we now only accept new member applications from businesses based in Oakville.

Boris Mahovac R.G.D.

Sign up for my next Contacts2Clients Business Seminar

Let's connect:

Although our group has a strong online presence (business blog, Linkedin group, Twitter) we meet regularly at the e-Spot™ to make friends, learn together and exchange referrals.

Our next meeting is on Friday, Aug 6, 2010 at 8:45 am

Our free business networking group invites you to join us and share referrals. Our business blog offers you an opportunity to promote your own web site.

Members, please be advised that your $5 attendance fee is payable at the door.

NEW for VISITORS and PROVISIONAL MEMBERS only: attendance fee is $10 at the door, until you become regular members. To become a member of this group, please fill out this application form.

To make things easier for you and e-Spot staff, please consider paying $10 or $20 in advance. Your credit can then be used to cover your substitute’s fee, or will be carried over to your next meeting. Receipts will be issued by the e-Spot quarterly.

Boris Mahovac R.G.D.

Sign up for my next Contacts2Clients Business Seminar

Let's connect:

In this video Eric Laffoley of Creative Discovery, shares a testimonial:

I came to this seminar with very little information on social networking — I thought it was something very confusing, and I’ve really have been avoiding it!

After completing the seminar, I understand the concept, I understand the value, and we’ll definitely move in this direction as far as expanding my business, expanding my client base, and ultimately, expanding the level of business I am going to do this year.

Learn more about what you can learn about generating leads and closing more sales! And remember, as a member of my networking circle you can save 15% off tuition — just use the discount code “net15″ in the shopping cart.

Boris Mahovac R.G.D.

Sign up for my next Contacts2Clients Business Seminar

Let's connect:

Although our group has a strong online presence (business blog, Linkedin group, Twitter) we meet regularly at the e-Spot™ to make friends, learn together and exchange referrals.

Our next meeting is on Friday, May 14, 2010 at 8:45 am

Our free business networking group invites you to join us and share referrals. Our business blog offers you an opportunity to promote your own web site.

Please be advised that from now on you must pay your $5 attendance fee at the door. To make things easier for you and e-Spot staff, please consider paying $10 or $20 in advance. Your credit can then be used to cover your substitute’s fee, or will be carried over to your next meeting. Receipts will be issued by the e-Spot quarterly.