Business

I recently launched a survey and the preliminary results are in. In response to the question what is your preferred learning format – 75% of respondents said In Class Training.

In answer to your request I have organized 3 dates for In Class Training of 
Set The Stage – Business Development Training That Turns Leads Into Sales

This foundational class outlines the Follow Up Business System and The Business Growth Strategy and is the same material I use to show corporate sales representatives at Investors Group, Verico Mortgages and new entrepreneurs through The Learning Enrichment Foundation and Enterprise Toronto how to follow up so they do not feel like they are being a pest.

Never feel like a pest again when you follow up after meeting people at business networking and trade show events!

This course will show you how to build a system that turns those business card leads into sales!

Set The Stage – Business Development Training
3 hours of training – $89.00

February 14, March 27 or May 8

from 10 am – 1 pm in Burlington Ontario.

Sign up for your preferred date

If you would prefer this training at your location, just contact me.

It really bothers me when I hear that people attend networking and trade show events as a route to find new clients and grow their business fast, but end up off course, lost in voice mail jail, frustrated and feeling like a pest.

Did you have a chance to pick up your FREE Business Growth Strategies Report? You Have Worked The Room – Now What?

Or take the survey ? Link to Survey surveymonkey.com/s/VDG78R9

This year will you be attending business networking and trade show events to showcase your company and prospect for new clients to grow your business?

Traditionally the beginning of the year is the time when small business and big business alike plan for the coming year. My business growth strategies for 2012 include combining online follow up training with mentor coaching.

Is business networking and trade show events in your market your company and prospect for new clients plans?

My goal is to help you turn more of those business card leads into sales. Would you please take a moment to answer a few questions so I better understand where you are today and how I can help you move forward and grow your business into 2012. As a Thank You you can sign up for a free Breakthrough Coaching Session.

Link to Survey surveymonkey.com/s/VDG78R9

As a fellow entrepreneurial business owner, I know it’s essential to put business systems in place to maximize efforts. It’s never easy navigating challenges, but it is so worth it when you see your business grow with less effort.

I love what I do! After receiving so many wonderful emails expressing thanks for the information I share, I know the positive impact my work can have in growing your business.

If you have any questions about any of the information I have shared, please just drop me a line. If I can help you – I will.

PS Make sure you pick up your FREE Business Growth Strategies Report – You Have Worked The Room -Now What?

I find this final quarter of the year leading up to the holiday season Very Exciting.
You will be going to many business networking and trade show events and maybe you have been struggling with generating new prospects and clients from these marketing and sales activities. I want to help.

Could I ask you a question please?

What is the top question you have about - prospecting at - and – following up after –  business networking and tradeshow events?

Please e-mail me your questions to Cheryl at Executive Sales Support.com

The reason I’m asking this question is – many of my clients tell me they try to follow up with the people they meet but they end up;

• feeling like they are bugging people and so they stop
• get distracted doing other activities and end up running out of time and feeling like it is now too late

Over the next six weeks I will be hosting a series of seminars where I be answering your questions and sharing with you tips you can use to:

• start conversations in a room full of strangers
• follow up tools to continue the conversation
• a marketing and sales funnel strategy that enables you to follow up with everyone you meet

Please e-mail me your questions Cheryl at Executive Sales Support.com
I look forward to receiving your questions and ‘seeing’ you in the upcoming seminars.To your success,

Well, believe it or not, Thanksgiving (Oct. 10th) is now just one month away!

For those of us looking to grow our businesses or simply retain our current customers, what better occasion than Thanksgiving to express our appreciation for the business that our customers send our way!?  ”Who sends Thanksgiving cards???” you might ask.  Exactly!  Not many, so for those that do, guess what?  The impact with the recipient is HUGE! ”Too early?” you ask.  Not if you’re using a system like SendOutCards!  Design your entire campaign whenever you have time in the next few weeks, and set it to go automatically on, say Sept. 29 or 30th, so that the card is sure to arrive just before the holiday weekend.

To your success!

In just 4 weeks, you can START and FINISH the important task of owning a clear business plan for a successful and focused Fall season. Each week is dedicated to a portion of your business plan, homework will be assigned each week and you will walk away, with a plan that will guide your time and money management for your business. It’s a working lunch, every Monday in August from noon – 1:30pm, starting Monday, August 8th. Perfect for any starting entrepreneur who wants to jump into business in a BIG way or for any small business owner who wants accountability to work on the strategy of their business in a supportive and action-oriented environment. e-Spot® members: $249 plus HST. Non-members: $299 plus HST.
grace@e-spot.ca or grace@enspirecoaching.com

If you are women in business who is looking to meet and network with, other women business owners, please join Cheryl Scoffield, Follow Up Specialist, Trainer and Coach and Brooke Milne of Because You Said So for 

Speed Networking For Women - Monday, June 20, 2011, from 7 pm – 10 pm.
an opportunity to meet amazing women while enjoying yummy treats and wine.

One lucky winner will leave the event with 2 bottles of STLTO wine!

This will be a relaxed networking event where you start the evening with Cheryl Scoffield, Follow Up Specialist, Trainer and Coach speaking about - What to do after you receive the business card while business networking? How To Turn Leads To Sales Growth. Then have an opportunity to enjoy yummy treats and wine and meet with every woman attending the event to promote your business, career or self!

Buy your ticket by registering here on Eventbrite for only $10!

Please join Brooke Milne and I for this networking event presented  by Because You Said So ..  Promotions and Events …

Location: ING Direct Cafe at 221 Yonge Street, 2nd Floor, Toronto, Ontario. Register here on Eventbrite.

Look forward to seeing you there!

At Sydcam Marketing Communications, we believe that social media should be an important part of the communications mix for many small and medium sized businesses. And the reason why is simple – it provides a cost-effective strategy to grow your business and build your brand. Twitter is one of the more popular social media tools for doing just this.

To help your business utilize this resource effectively, we’ve provided you with 8 tips we believe are critical to successfully using it.

Rule #1 – Have a communications strategy: know what you want to say, how you want to say it and to whom (i.e. your target market). Try to never stray from this approach.

Rule #2 – Remember, it’s all about them: Twitter, much like every other social media service, is about adding value to your client’s experiences, of giving back in a tangible way without expecting anything in return! Do things differently and you’ll damage your brand.

Rule #3 – Never, ever tweet more that 5 times a day: This way seem counterintuitive for some of you that think you need to be on Twitter 24/7. Remember, you’re a business, not a frat member or a groupie for a band. If you send out too many tweets, especially low value ones, you’ll irritate your audience as you’ll push everyone else’s tweets down the list. Their action to you will be swift and permanent – they’ll unfollow you! It’s all about quality over quantity.

Rule #4 – Make your tweets interesting: Somewhat related to #4 above, if you’re a business and you’re trying to promote your brand and add value to your followers business and personal lives, don’t waste your time and theirs telling them you’re at the bus stop waiting for the 11:30 shuttle to pick you up. They don’t care!

Rule #5 – Multi-tweet posts should be avoided at all cost: These are hard to follow and end up annoying people more than helping them. If you have more of a story to say, write it up in a blog post and link that to your tweet.

Rule #6 – Twitter is in the public domain: Everything you say and write is available to anyone and everyone – so watch your Ps and Qs! Anyone from your mother to your chief competitors could be watching and/or following you on Twitter so be careful what you say.

Rule #7 – Make sure your tweets are informative: As was mentioned earlier, Twitter like most if not all social media is all about adding value. Make sure your content is what your followers would be expecting from you. If you’re a chef, give out cooking tips, great recipes, etc., but not what your dog Waldo is having for dinner tonight!

Rule #8 – Never underestimate the impact of your statements: One of the dangers with social media, especially in the business space, is that many people come there to learn and to be informed. Treating this audience in a flippant and indifferent manner can do you and your business permanent and irreparable damage. Stay focused and on message at all times!

If you would like to follow Sydcam Marketing Communications’ tweets on Twitter, our user name @sydcam_marcom.